Research Article
Role of Communication Strategies on Social Media in Maintaining Company Service Quality
@INPROCEEDINGS{10.4108/eai.18-7-2019.2287805, author={R Rivanto and W Novianti}, title={Role of Communication Strategies on Social Media in Maintaining Company Service Quality}, proceedings={Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia}, publisher={EAI}, proceedings_a={INCITEST}, year={2019}, month={10}, keywords={social media communication consumers}, doi={10.4108/eai.18-7-2019.2287805} }- R Rivanto
W Novianti
Year: 2019
Role of Communication Strategies on Social Media in Maintaining Company Service Quality
INCITEST
EAI
DOI: 10.4108/eai.18-7-2019.2287805
Abstract
The purpose of this research is to find out how communication that carried out on social media can affect the company's image. This research method used a descriptive method which described how corporate the communication in social media conducted by business actor and how corporate communication can influence the business being built. Companies have done communication in social media as the role of improving their business image. The results of this study are that the communication strategies undertaken by business actors in social media affect the company's image and how important communication is with the aim of facilitating and providing information. The conclusion is that with a good communication strategy the company can build or maintain the image more easily as it can greatly benefit from the company.