Research Article
Promoting Bandung Small and Medium Enterprises (SMEs) Development through E-Commerce
@INPROCEEDINGS{10.4108/eai.18-7-2019.2287791, author={P Prayoga and Sylvia Octa Putri}, title={Promoting Bandung Small and Medium Enterprises (SMEs) Development through E-Commerce}, proceedings={Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia}, publisher={EAI}, proceedings_a={INCITEST}, year={2019}, month={10}, keywords={smes ict promotion international markets e-commerce}, doi={10.4108/eai.18-7-2019.2287791} }- P Prayoga
Sylvia Octa Putri
Year: 2019
Promoting Bandung Small and Medium Enterprises (SMEs) Development through E-Commerce
INCITEST
EAI
DOI: 10.4108/eai.18-7-2019.2287791
Abstract
The purpose of this study is to identify the development of E-Commerce technology in Bandung for Small and Medium Enterprises (SMEs) and the benefits of E-Commerce applications in SMEs. The method used in this research is descriptive analysis method. The results of this study are Little Bandung is one of the support programs of the city government of Bandung to strengthen the competitiveness of Bandung Products, to encourage the participation of SMEs in the global value chain so that they can be active in international business and contribute to the country's economy. These programs are made in the form of promoting Bandung products to domestic and international markets. However, the use of ICT is only limited to the promotion and display of information on the products of some SMEs in Bandung, not directly selling through the internet. Bandung Cooperative and SME Office also need to continue to encourage existing SMEs to be able to use the facilities available to the market and display their products.