Research Article
Agri market Marketing Communication Strategy through agriculture-based Online Shopping Application
@INPROCEEDINGS{10.4108/eai.18-7-2019.2287790, author={Lita Wulantika and Lasmaria F Simarmata}, title={Agri market Marketing Communication Strategy through agriculture-based Online Shopping Application}, proceedings={Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia}, publisher={EAI}, proceedings_a={INCITEST}, year={2019}, month={10}, keywords={marketing strategy agri market business agricultural product}, doi={10.4108/eai.18-7-2019.2287790} }- Lita Wulantika
Lasmaria F Simarmata
Year: 2019
Agri market Marketing Communication Strategy through agriculture-based Online Shopping Application
INCITEST
EAI
DOI: 10.4108/eai.18-7-2019.2287790
Abstract
This study aims to find out the communication marketing strategy form through one of the agriculture-based online shopping applications. This study used a qualitative approach. The descriptive research method with the data collection techniques is literature study and online data search. Then it is analyzed according to the descriptive method. This research is done by discussing the current marketing communication strategies by utilizing technology, paying attention to market share and consumer needs which are the important points in online Agri market business; with an agriculture-based online shopping application, it can make marketing easier and get customers. The result of this research is to identify whether the online Agri market has a good promotional strategy and can compete with other online shopping applications that have different bases. Along with technological advances, the online Agri market improves the quality of sales and purchases of fresh agricultural products from producers to consumers.