Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia

Research Article

The Role of Internet as a Local Tourism Promotion Strategy

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  • @INPROCEEDINGS{10.4108/eai.18-7-2019.2287748,
        author={M  Iffan and E  Farida},
        title={The Role of Internet as a Local Tourism Promotion Strategy},
        proceedings={Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia},
        publisher={EAI},
        proceedings_a={INCITEST},
        year={2019},
        month={10},
        keywords={tourism internet management social media visitors},
        doi={10.4108/eai.18-7-2019.2287748}
    }
    
  • M Iffan
    E Farida
    Year: 2019
    The Role of Internet as a Local Tourism Promotion Strategy
    INCITEST
    EAI
    DOI: 10.4108/eai.18-7-2019.2287748
M Iffan1,*, E Farida2
  • 1: Department of Management, Universitas Komputer Indonesia
  • 2: Faculty of Economic and Business, Universitas Komputer Indonesia
*Contact email: iffan@email.unikom.ac.id

Abstract

The purpose of this research is to find out how much the internet influence the development of local tourism in Indonesia. This study used the qualitative method through literature studies. The results of this study state that the role of the internet influential the development of local tourism so they can compete with national and foreign tourism. It has been proven that the role of the internet as a local tourism promotion strategy is indeed an effective and efficient alternative compared to other strategies because it has a huge impact on the progress of tourism.