Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia

Research Article

The Effectiveness of an Online Media as a Wedding Organizer Promotion Tool

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  • @INPROCEEDINGS{10.4108/eai.18-7-2019.2287747,
        author={B  Kurniawan and A A Nova},
        title={The Effectiveness of an Online Media as a Wedding Organizer Promotion Tool},
        proceedings={Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia},
        publisher={EAI},
        proceedings_a={INCITEST},
        year={2019},
        month={10},
        keywords={wedding social media management organizer business},
        doi={10.4108/eai.18-7-2019.2287747}
    }
    
  • B Kurniawan
    A A Nova
    Year: 2019
    The Effectiveness of an Online Media as a Wedding Organizer Promotion Tool
    INCITEST
    EAI
    DOI: 10.4108/eai.18-7-2019.2287747
B Kurniawan1,*, A A Nova2
  • 1: Fakultas Ilmu Teknik dan Komputer, Universitas Komputer Indonesia
  • 2: Fakultas Ilmu Sosial dan Politik, Universitas Komputer Indonesia
*Contact email: bobi@unikom.ac.id

Abstract

The purpose of this study is to determine the extent of the influence of online media as a promotional tool used by Wedding Organizer. The method used was descriptive qualitative. The results of this study are to know how much social media influence to promote Wedding Organizer in the millennial community and to facilitate those who will face their happy days. The promotion of goods or services through online media is easier and more efficient in various aspects, which in turn will increase the production of goods or services at a very low cost. This applies to all businesses ranging from macro to micro. Thus, it can be concluded that using online media as a tool to promote goods or services is more effective for running the business itself.