Research Article
Potential Social Media as a Medium Promoting Home Service for Millenial Era
@INPROCEEDINGS{10.4108/eai.18-7-2019.2287715, author={Nova Deria and Hadi Purnomo}, title={Potential Social Media as a Medium Promoting Home Service for Millenial Era}, proceedings={Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia}, publisher={EAI}, proceedings_a={INCITEST}, year={2019}, month={10}, keywords={social media millenial era promoting}, doi={10.4108/eai.18-7-2019.2287715} }- Nova Deria
Hadi Purnomo
Year: 2019
Potential Social Media as a Medium Promoting Home Service for Millenial Era
INCITEST
EAI
DOI: 10.4108/eai.18-7-2019.2287715
Abstract
The purpose of this study is to find out how much potential benefits can be obtained from social media for home service entrepreneurs. This research used a descriptive method by explaining the process from advertising to feedback from the services offered. The results of this study are to find out how much influence social media as a medium of promotion for Home Service Services in the Millennium Era as it is today and to know all the benefits that have been obtained from social media. This research was conducted by discussing how the power of social media as a media campaign and advertising that used by the Entrepreneurs for their products so that messages and goals can be conveyed well to consumers and can attract consumers to use their services.