Research Article
Universitas Komputer Indonesia Students' Understanding of the Types of Online Advertising in Meeting Their Information Needs
@INPROCEEDINGS{10.4108/eai.18-7-2019.2287684, author={Desayu Eka Surya and H Hermawan}, title={Universitas Komputer Indonesia Students' Understanding of the Types of Online Advertising in Meeting Their Information Needs}, proceedings={Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia}, publisher={EAI}, proceedings_a={INCITEST}, year={2019}, month={10}, keywords={advertising online advertising}, doi={10.4108/eai.18-7-2019.2287684} }- Desayu Eka Surya
H Hermawan
Year: 2019
Universitas Komputer Indonesia Students' Understanding of the Types of Online Advertising in Meeting Their Information Needs
INCITEST
EAI
DOI: 10.4108/eai.18-7-2019.2287684
Abstract
Marketing in online media is the activity of delivering information about certain products by utilizing media accessed through the internet network. Online media marketing with the provisions of online advertising is published on various pages of websites. Although online media is said to be an effective medium in advertising, it is important to know the types of online advertising that can meet prospective customer information. The purpose of this research is to find out the type of online advertising and its understanding to prospective consumers in obtaining information. The method used in this study is a qualitative approach with descriptive research method to determine the understanding of types of online advertising that can meet consumer information needs. This research was carried out by Universitas Komputer Indonesia students on several websites that contain online advertisements. Relevance and impact clearly show that online ads that are packaged attractively and contain information as needed can illustrate the understanding of consumers to attract consumer buying interest.
