9th EAI International Conference on Mobile Multimedia Communications

Research Article

Trust Evaluation in Social Networking: A Review

  • @INPROCEEDINGS{10.4108/eai.18-6-2016.2264178,
        author={Sihui Zhao and Zheng Yan},
        title={Trust Evaluation in Social Networking: A Review},
        proceedings={9th EAI International Conference on Mobile Multimedia Communications},
        keywords={trust evaluation social networking reputation management},
  • Sihui Zhao
    Zheng Yan
    Year: 2016
    Trust Evaluation in Social Networking: A Review
    DOI: 10.4108/eai.18-6-2016.2264178
Sihui Zhao1, Zheng Yan1,*
  • 1: Xidian University
*Contact email: zyan@xidian.edu.cn


Social networking has become very popular in recent years by serving as a medium for disseminating information and connecting like-minded people. It influences today’s social culture and changes the way of modern life. The success of social networking relies on the level of trust that social group members have with each other as well as with social networking service providers. Therefore, trust evaluation in the social networking becomes an important topic that has attracted special concerns. Many trust models or schemes have been proposed to improve the security or performance in social networking. However, existing work mostly only focused on certain aspects. There still lacks a comprehensive study on trust evaluation and management in social networking. In this paper, we propose comprehensive criteria with nine aspects for trust evaluation. Related work in this area published in recent five years have been seriously surveyed and evaluated based on the criteria. We compare existing work and analyze the advantages and disadvantages of the current methods in order to figure out open research issues and motivate future research efforts.