About | Contact Us | Register | Login
ProceedingsSeriesJournalsSearchEAI
Proceedings of the 1st UHAMKA International Conference on Economics and Business, UHICEB 2023, 18-19 December 2023, Jakarta, Indonesia

Research Article

Analysis of Switching Intention of Cash Payment Users to Digital Payment (Linkaja) Using a Push-Pull-Mooring Approach

Download178 downloads
Cite
BibTeX Plain Text
  • @INPROCEEDINGS{10.4108/eai.18-12-2023.2349522,
        author={Dimas  Bagus Wiranatakusuma and Riandini  Septiani},
        title={Analysis of Switching Intention of Cash Payment Users to Digital Payment (Linkaja) Using a Push-Pull-Mooring Approach},
        proceedings={Proceedings of the 1st UHAMKA International Conference on Economics and Business, UHICEB 2023, 18-19 December 2023, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={UHICEB},
        year={2024},
        month={12},
        keywords={digital payments financial technology pls-sem push-pull-mooring switching intentions universitas muhammadiyah yogyakarta},
        doi={10.4108/eai.18-12-2023.2349522}
    }
    
  • Dimas Bagus Wiranatakusuma
    Riandini Septiani
    Year: 2024
    Analysis of Switching Intention of Cash Payment Users to Digital Payment (Linkaja) Using a Push-Pull-Mooring Approach
    UHICEB
    EAI
    DOI: 10.4108/eai.18-12-2023.2349522
Dimas Bagus Wiranatakusuma1,*, Riandini Septiani1
  • 1: Universitas Muhammadiyah Yogyakarta
*Contact email: dimas_kusuma@umy.ac.id

Abstract

This study aims to examine customers' switching intention from cash payments to digital payment services employing the Push-Pull-Mooring (PPM) approach, utilizing a case study of students at Universitas Muhammadiyah Yogyakarta. Based on the Push-Pull-Mooring (PPM) model, this study investigated numerous factors impacting service switching intention. A structured questionnaire with 376 respondents was used to obtain primary data for this study. The Push, Pull, and Mooring Effects were among the independent factors investigated, whereas switching intention was the dependent variable. The data analysis was then performed using Partial Least Squares Structural Equation Modeling (PLS-SEM), utilizing SmartPLS 4 software. Research findings revealed that the Push Effect had a favorable and significant impact on switching intention, so customers tended to switch from cash payments. Because the Pull Effect favorably and considerably affected switching intention, customers tended to switch and use digital payments. Finally, the Mooring Effect was discovered to have a favorable and substantial influence on inhibiting switching intention, indicating that customers tended to remain with existing products and were loyal to cash payment methods. These findings suggest that consumers, particularly students at Universitas Muhammadiyah Yogyakarta, regard fintech as a supplement rather than a substitute.

Keywords
digital payments financial technology pls-sem push-pull-mooring switching intentions universitas muhammadiyah yogyakarta
Published
2024-12-13
Publisher
EAI
http://dx.doi.org/10.4108/eai.18-12-2023.2349522
Copyright © 2023–2025 EAI
EBSCOProQuestDBLPDOAJPortico
EAI Logo

About EAI

  • Who We Are
  • Leadership
  • Research Areas
  • Partners
  • Media Center

Community

  • Membership
  • Conference
  • Recognition
  • Sponsor Us

Publish with EAI

  • Publishing
  • Journals
  • Proceedings
  • Books
  • EUDL