Research Article
Payment App’s Revamping, Perspectives from Text Mining Analysis
@INPROCEEDINGS{10.4108/eai.18-12-2018.2285156, author={Ashish Joy and G. Rejikumar and M. Dhanya}, title={Payment App’s Revamping, Perspectives from Text Mining Analysis}, proceedings={Proceedings of the 9th Annual International Conference on 4C’s-Communication, Commerce, Connectivity, Culture, SIMSARC 2018, 17-19 December 2018, Pune, MH, India}, publisher={EAI}, proceedings_a={SIMSARC}, year={2019}, month={9}, keywords={mobile payment applications frequency analysis sensitivity analysis technology text mining}, doi={10.4108/eai.18-12-2018.2285156} }- Ashish Joy
G. Rejikumar
M. Dhanya
Year: 2019
Payment App’s Revamping, Perspectives from Text Mining Analysis
SIMSARC
EAI
DOI: 10.4108/eai.18-12-2018.2285156
Abstract
The e-payment sector in India is booming. A boost in the mobile payments has been due to the introduction of the UPI (Unified payments interface) by the Indian Government. A study is designed to map out the prevailing perceptions of digital payment users with respect to popular applications. This study uses secondary data which is collected from the opinion shared by the digital payments’ application users in various platforms such as social media and complaint forums. Such user-generated data is subjected to a text mining analysis to explore the dormant sentiments and to identify major domains where interventions are required to make the payment applications more user-friendly and acceptable. The study expects that a precise understanding of prevailing perceptions can significantly help the service provider of these applications to innovate the application in a befitting manner that accomplishes the digital India initiative by the policymakers.
