Proceedings of the 9th Annual International Conference on 4C’s-Communication, Commerce, Connectivity, Culture, SIMSARC 2018, 17-19 December 2018, Pune, MH, India

Research Article

Women Participation in Automobile Industry: Challenges & Road Ahead

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  • @INPROCEEDINGS{10.4108/eai.18-12-2018.2283881,
        author={Sunita  Naik and Mita  Mehta and Arti  Chandani},
        title={Women Participation in Automobile Industry: Challenges \& Road Ahead},
        proceedings={Proceedings of the 9th Annual International Conference on 4C’s-Communication, Commerce, Connectivity, Culture, SIMSARC 2018, 17-19 December 2018, Pune, MH, India},
        publisher={EAI},
        proceedings_a={SIMSARC},
        year={2019},
        month={9},
        keywords={women automobiles challenges gender policies},
        doi={10.4108/eai.18-12-2018.2283881}
    }
    
  • Sunita Naik
    Mita Mehta
    Arti Chandani
    Year: 2019
    Women Participation in Automobile Industry: Challenges & Road Ahead
    SIMSARC
    EAI
    DOI: 10.4108/eai.18-12-2018.2283881
Sunita Naik1,*, Mita Mehta1, Arti Chandani1
  • 1: Symbiosis Institute Of Management Studies (Sims) Symbiosis International (Deemed University), Range Hills Road, Khadki, Pune – 411 020, Maharashtra State, India
*Contact email: sunita.naikpgadm1819@sims.edu

Abstract

The purpose of the study was to understand the women participation in automotive industry and to understand the challenges faced by the women. The study also helps to understand the path ahead to overcome the difficulties in automotive industry. A sample size of 50 respondents was chosen. Questionnaires were distributed to the chosen sample size. The respondents belonged to the age group of 25 to 38 years of women working in automotive industry. Apart from primary data, secondary data was collected of the last five years. Based on the respondents’ data, it was found that that majority of the women have faced challenges of adjusting to the automotive industry. Gender sensitization, flexi-timings, maternity supports were suggested as the way forward to overcome the unseen barriers. There should be extended maternity leaves in case of complications and crèche facilities. The gender sensitization training should be given to all employees in order to create a conducive environment at workplace. This study will help manufacturers of automobiles in setting better policies.