Proceedings of the 4th International Conference on Social Science, Humanity and Public Health, ICoSHIP 2023, 18-19 November 2023, Surabaya, East Java, Indonesia

Research Article

Development Strategy of Education Tourism Teaching Factory as a Tourist Destination at Politeknik Negeri Jember

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  • @INPROCEEDINGS{10.4108/eai.18-11-2023.2342555,
        author={Ardhitya Alam Wiguna and Aditya Nizar Al Ardi and Dinu  Saadillah and Linda Ekadewi Widyatami},
        title={Development Strategy of Education Tourism Teaching Factory as a Tourist Destination at Politeknik Negeri Jember},
        proceedings={Proceedings of the 4th International Conference on Social Science, Humanity and Public Health, ICoSHIP 2023, 18-19 November 2023, Surabaya, East Java, Indonesia},
        publisher={EAI},
        proceedings_a={ICOSHIP},
        year={2024},
        month={1},
        keywords={education tourism strategy swot teaching factory},
        doi={10.4108/eai.18-11-2023.2342555}
    }
    
  • Ardhitya Alam Wiguna
    Aditya Nizar Al Ardi
    Dinu Saadillah
    Linda Ekadewi Widyatami
    Year: 2024
    Development Strategy of Education Tourism Teaching Factory as a Tourist Destination at Politeknik Negeri Jember
    ICOSHIP
    EAI
    DOI: 10.4108/eai.18-11-2023.2342555
Ardhitya Alam Wiguna1,*, Aditya Nizar Al Ardi1, Dinu Saadillah2, Linda Ekadewi Widyatami2
  • 1: Department of Business, Politeknik Negeri Jember
  • 2: Department of Agribusiness Management, Politeknik Negeri Jember
*Contact email: ardhitya@polije.ac.id

Abstract

A Teaching Factory (Tefa) is a concept of learning in actual circumstances to display the potential between the knowledge provided by a campus and industry needs. This study aims at identifying driving and inhibiting factors in the development of the Education Tourism Teaching Factory and to find out the development strategies that need to be implemented to increase its visits. This study deployed a quantitative descriptive design. The subject of the study is Educational Tourism Tefa at Politeknik Negeri Jember which will be developed in several academic support units, such as Food Processing and Packaging, Livestock, and Agricultural Production. The data obtained were identified as related to internal factors and external factors using analysis ranging from Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal External (IE), and Strengths Weaknesses Opportunities Threats (SWOT) matrix. The findings of this study based on the SWOT diagram show that Educational Tourism Tefa is in cell V, meaning that it is in the Growth stage. Thus, the growth strategy is designed to pursue growth, in sales, assets, profits, or a combination of the three aspects.