Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China

Research Article

Research on the Impact of Negative Public Opinion on the Stock Price of Listed Companies Based on Multiple Linear Regression

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  • @INPROCEEDINGS{10.4108/eai.18-11-2022.2327195,
        author={Changbin  Jiang and Jiawen  Xue and Hu  Wang},
        title={Research on the Impact of Negative Public Opinion on the Stock Price of Listed Companies Based on Multiple Linear Regression},
        proceedings={Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China},
        publisher={EAI},
        proceedings_a={ICEMME},
        year={2023},
        month={2},
        keywords={component; negative public opinion; listed company; price of the stock},
        doi={10.4108/eai.18-11-2022.2327195}
    }
    
  • Changbin Jiang
    Jiawen Xue
    Hu Wang
    Year: 2023
    Research on the Impact of Negative Public Opinion on the Stock Price of Listed Companies Based on Multiple Linear Regression
    ICEMME
    EAI
    DOI: 10.4108/eai.18-11-2022.2327195
Changbin Jiang1,*, Jiawen Xue1, Hu Wang1
  • 1: Wuhan University of Technology, School of management, Management Science and Engineering
*Contact email: jcb@whut.edu.cn

Abstract

Network negative public opinion events often have a short-term and profound impact on the stock price of companies listed on the A-share plate, which has attracted the attention of investors and society. Based on this background, this paper analyzes the impact of network negative public opinion events on the stock price of A-share listed and puts forward the coping strategies of listed companies to deal with negative public opinion events. Firstly, this paper summarizes the importance of the research in theory. Secondly, by selecting appropriate sample data for empirical regression analysis, it concludes that when public opinion events occur in listed companies, the nature of public opinion events, the popularity of public opinion, the negative emotional tendency of Internet users, and the scale of enterprises have a significant impact on the company's stock price.