Analysis of Business Management and Efficiency Issues from a Managerial Economics Perspective Based on the Data Mining

As the economy grows faster and faster, so does the speed and scale of enterprises. The direction and mode of operation of modern enterprises have changed, the original management model can no longer be used, and an excellent enterprise management model can enable enterprises to achieve long-term development and improve their own efficiency. This paper analyses the management and effectiveness of enterprises from the perspective of management economics based on the data mining. The author uses the data obtained to carry out analysis on three aspects of enterprise financial management, human resource management and information construction. It analyses in detail how to improve the management of enterprises and enhance their effectiveness, and makes suggestions for improvement of existing problems such as the lack of rational financial decisions, the lack of scientific assessment performance of human resources, and the failure to fully understand the relationship between the construction of information technology and the enterprise's own business operations, in order to improve the profitability of enterprises.