Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China

Research Article

Research Status and Hot Spots in the Field of Domestic Rural E-commerce ——Based on Bibliometric Visualization Analysis

Download163 downloads
  • @INPROCEEDINGS{10.4108/eai.18-11-2022.2327188,
        author={Kai  Gao and Xiaomei  Fu and Chenzhen  Lv and Guiming  Wang and Lianshuo  Fu},
        title={Research Status and Hot Spots in the Field of Domestic Rural E-commerce ------Based on Bibliometric Visualization Analysis},
        proceedings={Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China},
        publisher={EAI},
        proceedings_a={ICEMME},
        year={2023},
        month={2},
        keywords={rural e-commerce; current status and hot spot; bibliometric analysis; social network analysis},
        doi={10.4108/eai.18-11-2022.2327188}
    }
    
  • Kai Gao
    Xiaomei Fu
    Chenzhen Lv
    Guiming Wang
    Lianshuo Fu
    Year: 2023
    Research Status and Hot Spots in the Field of Domestic Rural E-commerce ——Based on Bibliometric Visualization Analysis
    ICEMME
    EAI
    DOI: 10.4108/eai.18-11-2022.2327188
Kai Gao1,*, Xiaomei Fu1, Chenzhen Lv2, Guiming Wang1, Lianshuo Fu1
  • 1: Marketing Department of Sichuan Agricultural University
  • 2: Department of asset evaluation, Sichuan Agricultural University
*Contact email: 1016941246@qq.com

Abstract

In order to understand the current research status and hotspots in the field of rural e-commerce in my country, we adopted bibliometric visualization analysis and comprehensively used NoteExpress, SPSS, UCINET and other software to conduct multi-dimensional scale analysis and social network analysis, and came to the following conclusion: the research field can be generalized to help rural e-commerce Targeted poverty alleviation and rural revitalization, "Internet + e-commerce" to promote rural economic development, and rural e-commerce development; three major categories; research hotspots mainly focus on "rural e-commerce", "e-commerce", "rural", "e-commerce platform" , "Agricultural Products", "Targeted Poverty Alleviation" and other aspects. Large-scale and diversified research in the field is gradually taking shape, but its degree of relevance is low, and there is still room for further research.