Research Article
Research Status and Hot Spots in the Field of Domestic Rural E-commerce ——Based on Bibliometric Visualization Analysis
@INPROCEEDINGS{10.4108/eai.18-11-2022.2327188, author={Kai Gao and Xiaomei Fu and Chenzhen Lv and Guiming Wang and Lianshuo Fu}, title={Research Status and Hot Spots in the Field of Domestic Rural E-commerce ------Based on Bibliometric Visualization Analysis}, proceedings={Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China}, publisher={EAI}, proceedings_a={ICEMME}, year={2023}, month={2}, keywords={rural e-commerce; current status and hot spot; bibliometric analysis; social network analysis}, doi={10.4108/eai.18-11-2022.2327188} }- Kai Gao
Xiaomei Fu
Chenzhen Lv
Guiming Wang
Lianshuo Fu
Year: 2023
Research Status and Hot Spots in the Field of Domestic Rural E-commerce ——Based on Bibliometric Visualization Analysis
ICEMME
EAI
DOI: 10.4108/eai.18-11-2022.2327188
Abstract
In order to understand the current research status and hotspots in the field of rural e-commerce in my country, we adopted bibliometric visualization analysis and comprehensively used NoteExpress, SPSS, UCINET and other software to conduct multi-dimensional scale analysis and social network analysis, and came to the following conclusion: the research field can be generalized to help rural e-commerce Targeted poverty alleviation and rural revitalization, "Internet + e-commerce" to promote rural economic development, and rural e-commerce development; three major categories; research hotspots mainly focus on "rural e-commerce", "e-commerce", "rural", "e-commerce platform" , "Agricultural Products", "Targeted Poverty Alleviation" and other aspects. Large-scale and diversified research in the field is gradually taking shape, but its degree of relevance is low, and there is still room for further research.
