Rural User Satisfaction Analysis of Hainan New Retail Model Based on The Internet Plus

‘Internet Plus Retail’ represents a new economic form, that is, to give full play to the optimization and integration role of the Internet in the retail process, and to deeply integrate the innovative results of the Internet into all links of the retail industry to achieve information interaction. New Retail, based on the ‘Internet Plus’ background of China, is a retail model which runs through the e-commerce industry, logistics industry, and retail industry with the help of internet technology. New Retail industry in rural areas of Hainan province is restricted by many factors, which greatly affect the consumer experience of users. By constructing user satisfaction evaluation indicators, this paper uses fuzzy comprehensive evaluation method to analyze Hainan rural users’ satisfaction with the New Retail model. The results show that the overall satisfaction is ‘average’. Focus on ‘Internet Plus’ technology, this article puts forward corresponding suggestions, which provides much technical experience for the development of China's New Retail industry from the internet perspective including business model, logistics efficiency, platform construction, and service system.