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Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China

Research Article

B2C Rural E-Commerce Logistics Mode Selection Based on Big Data Technology and Analytic Hierarchy Process

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  • @INPROCEEDINGS{10.4108/eai.18-11-2022.2327162,
        author={Yongxian  Mao},
        title={B2C Rural E-Commerce Logistics Mode Selection Based on Big Data Technology and Analytic Hierarchy Process},
        proceedings={Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China},
        publisher={EAI},
        proceedings_a={ICEMME},
        year={2023},
        month={2},
        keywords={b2c rural e-commerce;model; big data technology; analytic hierarchy process},
        doi={10.4108/eai.18-11-2022.2327162}
    }
    
  • Yongxian Mao
    Year: 2023
    B2C Rural E-Commerce Logistics Mode Selection Based on Big Data Technology and Analytic Hierarchy Process
    ICEMME
    EAI
    DOI: 10.4108/eai.18-11-2022.2327162
Yongxian Mao1,*
  • 1: Tongcheng Teachers College
*Contact email: 190416935@qq.com

Abstract

B2C rural e-commerce has a broad prospect, but it is imperative to solve the problem of optimization of logistics distribution. This paper makes an in-depth analysis on the logistics mode selection and commodity distribution path design of B2C rural e-commerce, puts forward and solves the mathematical models for the logistics mode selection and distribution path design, so as to obtain the optimal solution. Construct the index hierarchy that affects the selection of distribution mode, and then use the fuzzy analytic hierarchy process to analyze and obtain the optimal distribution mode.

Keywords
b2c rural e-commerce;model; big data technology; analytic hierarchy process
Published
2023-02-15
Publisher
EAI
http://dx.doi.org/10.4108/eai.18-11-2022.2327162
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