Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China

Research Article

Information Technology in Strategic Management as a Competitive Advantage of the Company in the International Market (Bosideng International Apparel (China) Co.)

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  • @INPROCEEDINGS{10.4108/eai.18-11-2022.2327149,
        author={Wei  Xiao and Victoria A.  Chernova},
        title={Information Technology in Strategic Management as a Competitive Advantage of the Company in the International Market (Bosideng International Apparel (China) Co.)},
        proceedings={Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China},
        publisher={EAI},
        proceedings_a={ICEMME},
        year={2023},
        month={2},
        keywords={component; information technology digital technology strategic management competitiveness strategic marketing international market},
        doi={10.4108/eai.18-11-2022.2327149}
    }
    
  • Wei Xiao
    Victoria A. Chernova
    Year: 2023
    Information Technology in Strategic Management as a Competitive Advantage of the Company in the International Market (Bosideng International Apparel (China) Co.)
    ICEMME
    EAI
    DOI: 10.4108/eai.18-11-2022.2327149
Wei Xiao1,*, Victoria A. Chernova2
  • 1: Department of National Economy, Peoples' Friendship University of Russia (RUDN)
  • 2: Peoples' Friendship University of Russia (RUDN)
*Contact email: 1032208767@rudn.ru

Abstract

Information technology and digitalization are becoming a decisive factor in the development of light industry. The quality of the products of textile companies is growing, costs are decreasing, and new ways to win in fierce competition are emerging. Business transformation in the production of outerwear is associated with the introduction of technologies that have become available in recent years: big data analytics and machine learning, artificial intelligence and robotization.