Evolutionary Game Analysis of Poor Households, Online Sales Platform and Government Behavior in the Internet Age

As the most direct and rapid poverty alleviation policy, the network poverty alleviation has brought certain hope to the remote areas and the deep poor areas, is the poverty alleviation work from the initial “Blood transfusion” to the present stage “Hematopoietic” poverty alleviation way, through information technology, digitization, and the traditional poverty alleviation way union, to fundamentally improve the quality of life in poor areas. In this paper, we use the three-party evolutionary game model to construct an evolutionary game model with poor households, the network sales platform, and the government as the main body. MATLAB software is used to carry out simulation analysis to study the influence of each subject’s strategic behavior on network poverty alleviation in poverty-stricken areas. The findings suggest: The choice of strategies among the players is mainly influenced by the cost of the government and the online sales platform, The participation costs and benefits of the poor households, the fines paid by the poor households and the platform, the rewards from the online sales platform, the costs, and benefits of the platform promotion, the costs and benefits of the government supervision and the negative effects are all important factors that determine the stable state of evolution. Finally, put forward the corresponding solution countermeasure.