Research Article
Application of Intellectual Property Rights in Streaming Media Market: A Case Study on Giant’s Key Success of Netflix
@INPROCEEDINGS{10.4108/eai.18-11-2022.2327108, author={Xitong Jin and Shan Nan and Danning Zhang}, title={Application of Intellectual Property Rights in Streaming Media Market: A Case Study on Giant’s Key Success of Netflix}, proceedings={Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China}, publisher={EAI}, proceedings_a={ICEMME}, year={2023}, month={2}, keywords={intellectual property rights netflix streaming service market}, doi={10.4108/eai.18-11-2022.2327108} }- Xitong Jin
Shan Nan
Danning Zhang
Year: 2023
Application of Intellectual Property Rights in Streaming Media Market: A Case Study on Giant’s Key Success of Netflix
ICEMME
EAI
DOI: 10.4108/eai.18-11-2022.2327108
Abstract
Netflix is a subscription-based streaming service provider offering online streaming from a library of films and television series. The company is available worldwide and has millions of subscribers around the world. The purpose of this paper is to explore what role intellectual property rights play in making Netflix the American streaming service giant. This paper further researches the impacts, problems, and nature of intellectual properties. This research concludes that the use of patents, copyrights and trademarks overwhelmingly brought Netflix its legislation, identification as well as authority over the streaming media market. Nevertheless, Netflix still faces many challenges like the loss of potential customers, which is the most urgent affair. Thus, this paper suggests that Netflix rethink strategies of providing customer services, including balancing the costs among product acquisition and customers’ subscriptions.