Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China

Research Article

Research on the Influence Model of Consumer Online Reviews on Purchase Decision Based on SPSS ——Experimental Analysis of Meituan Waimai

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  • @INPROCEEDINGS{10.4108/eai.18-11-2022.2326951,
        author={Kaiyuan  Deng and Yingxiang  Cheng},
        title={Research on the Influence Model of Consumer Online Reviews on Purchase Decision Based on SPSS ------Experimental Analysis of Meituan Waimai},
        proceedings={Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China},
        publisher={EAI},
        proceedings_a={ICEMME},
        year={2023},
        month={2},
        keywords={online reviews; consumer purchase behavior; meituan waimai platform},
        doi={10.4108/eai.18-11-2022.2326951}
    }
    
  • Kaiyuan Deng
    Yingxiang Cheng
    Year: 2023
    Research on the Influence Model of Consumer Online Reviews on Purchase Decision Based on SPSS ——Experimental Analysis of Meituan Waimai
    ICEMME
    EAI
    DOI: 10.4108/eai.18-11-2022.2326951
Kaiyuan Deng1,*, Yingxiang Cheng2
  • 1: Department of Economics and Management Beijing City University
  • 2: Universiti Putra Malaysia
*Contact email: bcu520@bcu.edu.cn

Abstract

This paper uses SPSS software to analyze the influence of Meituan users' online comments on purchasing decisions, and builds a decision-making model. It confirms the hypothesis and generates the final revised model based on reviewer professionalism, review quality, review valence, review quantity, and review timeliness. The findings demonstrate that professionalism, quality, and price of online reviews all have a strong positive link, whereas number and timeliness of online reviews had little effect on consumers' purchasing decisions. To increase their commercial abilities, merchants on the Meituan takeaway platform should pay greater attention to the professionalism of commentators, the quality of comments, and the price of remarks.