SWOT Quantitative Analysis of Small and Medium-Sized Catering Enterprises in China under the Background of COVID-19 Epidemic

Based on the impact of the new crown epidemic on the development of small and medium-sized catering companies in China, this article uses a SWOT quantitative analysis model based on the four-dimensional (polar) coordinate method to determine the development strategy of minor and medium-sized catering companies. A combination of qualitative and quantitative methods is adopted to ensure specificity and comprehensiveness of the research results. When constructing the SWOT quantitative analysis model, first determine the company's SWOT analysis elements, and obtain the factor strength results based on the questionnaire design and expert scoring. By constructing a strategic quadrilateral and calculating the strategic type azimuth angle and the strategic strength coefficient , it is obtained that =2.2849 (≈130.94°) and =0.5044. The development strategy of small and medium-sized catering companies is positioned in the second quadrant, which is a pioneering and enterprising type strategy. Finally, the development plan of the company is detailed to lay the foundation for the development of small and medium-sized catering companies under the background of the normalization of the epidemic.