Research Article
An Investigation of the Investment Projects for Apple’s Future Development Based on SWOT Analysis and Fisher Model
@INPROCEEDINGS{10.4108/eai.18-11-2022.2326934, author={Zhuo Chen and Yuchen Li and Ruiqi Huang}, title={An Investigation of the Investment Projects for Apple’s Future Development Based on SWOT Analysis and Fisher Model}, proceedings={Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China}, publisher={EAI}, proceedings_a={ICEMME}, year={2023}, month={2}, keywords={swot analysis fisher model covid-19}, doi={10.4108/eai.18-11-2022.2326934} }- Zhuo Chen
Yuchen Li
Ruiqi Huang
Year: 2023
An Investigation of the Investment Projects for Apple’s Future Development Based on SWOT Analysis and Fisher Model
ICEMME
EAI
DOI: 10.4108/eai.18-11-2022.2326934
Abstract
With the acknowledgment of fierce contemporary competitions in the technology industry, as a multinational company, Apple Inc. confronts the unprecedented pressures from its rival companies, highlighting the growing necessity for conducting a refined and comprehensive financial investment analysis towards its available projects, extending its economic profit and global competitiveness to the greatest magnitude. In this essay, we have applied two analytical approaches towards the investment prophecy for Apple Inc. by the concise application of both SWOT analysis and the Fisher Separation Model. In terms of SWOT analysis, we analyze the internal and external environments of Apple Inc, and we find that the largest problems of Apple these years are its pricing strategy and lack of innovation, which need to be taken seriously. Affected by the COVID-19 outbreak, an analysis of the macroeconomic environment is offered to be referenced, explaining the inflation rate, exchange rate, and labour cost of Apple. Based on these analyses, we have also provided three investment aspects with anticipated prospects for Apple Inc. The Fisher Separation Theorem was then applied to demonstrate one method for arising with an optimal investment allocation. The final financial decision is separated from the shareholder preference, further contributing to forming a financial investment plan for Apple Inc.
