Research Article
Features of the Marketing Strategy of Foreign Companies When Entering the Russian Market using Information Technologies (Beijing Sudum Studio City Landscape Engineering Co. Ltd.)
@INPROCEEDINGS{10.4108/eai.18-11-2022.2326925, author={Liping Huang and Natalia Karmina}, title={Features of the Marketing Strategy of Foreign Companies When Entering the Russian Market using Information Technologies (Beijing Sudum Studio City Landscape Engineering Co. Ltd.)}, proceedings={Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China}, publisher={EAI}, proceedings_a={ICEMME}, year={2023}, month={2}, keywords={component; information technology pest analysis marketing strategy international market licensing franchising partnership}, doi={10.4108/eai.18-11-2022.2326925} }- Liping Huang
Natalia Karmina
Year: 2023
Features of the Marketing Strategy of Foreign Companies When Entering the Russian Market using Information Technologies (Beijing Sudum Studio City Landscape Engineering Co. Ltd.)
ICEMME
EAI
DOI: 10.4108/eai.18-11-2022.2326925
Abstract
For the successful implementation of the marketing strategy, modern companies, in the conditions of market competition, strive to follow the current trends in Internet promotion. After all, competent management of advertising campaigns has a positive effect on the financial results of the company as a whole. The relevance of the topic of the article is due to the needs of business in the timely development of new sales markets and the introduction of effective marketing Internet technologies. One of these actively developing sales channels is Internet technology. To organize a marketing system in it, companies often resort to attracting specialists in this area. They select Internet marketing tools suitable for a specific company, build a set of measures for planning, developing and implementing a sales system.