Research Article
Research on the Impact of Internet Public Opinion on Asset Prices Based on the Internet Public Opinion Dissemination Model and Event Analysis Method
@INPROCEEDINGS{10.4108/eai.18-11-2022.2326915, author={Xiaokai Meng and Shujun Ye}, title={Research on the Impact of Internet Public Opinion on Asset Prices Based on the Internet Public Opinion Dissemination Model and Event Analysis Method}, proceedings={Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China}, publisher={EAI}, proceedings_a={ICEMME}, year={2023}, month={2}, keywords={internet public opinion; feedback transaction}, doi={10.4108/eai.18-11-2022.2326915} }- Xiaokai Meng
Shujun Ye
Year: 2023
Research on the Impact of Internet Public Opinion on Asset Prices Based on the Internet Public Opinion Dissemination Model and Event Analysis Method
ICEMME
EAI
DOI: 10.4108/eai.18-11-2022.2326915
Abstract
Starting from the bounded rationality of investors, a feedback trading model of "Internet public opinion-investor-asset price" interaction is constructed to explain the fluctuation of asset prices. The higher the degree of public opinion interaction, the more susceptible investors are to the emotions and opinions of others. The greater the expected divergence of different types of investors, the greater the dislocation of asset prices caused by online public opinion. Finally, this paper constructs a network public opinion communication model, divides three public opinion information transmission paths, and studies the characteristics of investors' state changes after being impacted by the network public opinion information. It is found that the exposure of double-layer social networks and media has attracted more investors' attention and accelerated the interactive dissemination of public opinion information.