Research Article
Perceived Risk of Korea Medical Tourism Influencing Purchase Hesitation Multiple Regression Analysis Based on the SPSS 21.0
@INPROCEEDINGS{10.4108/eai.18-11-2022.2326899, author={Lijun Yang and Xiaoye Lu}, title={Perceived Risk of Korea Medical Tourism Influencing Purchase Hesitation Multiple Regression Analysis Based on the SPSS 21.0}, proceedings={Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China}, publisher={EAI}, proceedings_a={ICEMME}, year={2023}, month={2}, keywords={medical tourism perceived risk purchase hesitation}, doi={10.4108/eai.18-11-2022.2326899} }- Lijun Yang
Xiaoye Lu
Year: 2023
Perceived Risk of Korea Medical Tourism Influencing Purchase Hesitation Multiple Regression Analysis Based on the SPSS 21.0
ICEMME
EAI
DOI: 10.4108/eai.18-11-2022.2326899
Abstract
Medical tourism around the world is growing into a high value-added tourism industry in the 21st century that combines medical services and tourism. Korea's medical tourism industry is also attracting attention. With the economic growth, China is seeing more and more medical tourists visiting Korea every year. The purpose of this study is to investigate the level of perceived risk factors of potential healthcare residents living in China. This study will analyze the effect of risk factors on the purchase of medical tourism products, analyze them empirically and suggest directions for attracting Chinese medical tourists in the future. In order to achieve the purpose of the study, we surveyed Chinese people who are potential Chinese consumers of Korean medical tourism for 60 days from September 30 to November 30, 2020. A total of 539 questionnaires were distributed, and the results of 39 surveys, excluding 148 fraudulently created surveys, were analyzed using frequency statistics, descriptive statistics, factor analysis, reliability analysis, correlation analysis, regression analysis, and mediation effects based on the SPSS 21.0. The results and suggestions summarized through the verification are as follows. First, the hypothesis that perceived risk affects purchasing hesitation is related to the perceived risks of Chinese medical tourists (the risk of performance, financial risk, and psychological risk, respectively).