Research Article
Coordinated Decision-Making of Supply Chain of Dual Channel Agricultural Products with Corporate Social Responsibility Based on Experimental and Mathematical Statistical Analysis
@INPROCEEDINGS{10.4108/eai.18-11-2022.2326866, author={Yuling Sun and Yusen Jiang}, title={Coordinated Decision-Making of Supply Chain of Dual Channel Agricultural Products with Corporate Social Responsibility Based on Experimental and Mathematical Statistical Analysis}, proceedings={Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China}, publisher={EAI}, proceedings_a={ICEMME}, year={2023}, month={2}, keywords={dual-channel; agricultural product supply chain; revenue sharing; corporate social responsibility}, doi={10.4108/eai.18-11-2022.2326866} }- Yuling Sun
Yusen Jiang
Year: 2023
Coordinated Decision-Making of Supply Chain of Dual Channel Agricultural Products with Corporate Social Responsibility Based on Experimental and Mathematical Statistical Analysis
ICEMME
EAI
DOI: 10.4108/eai.18-11-2022.2326866
Abstract
In recent years, the quality and supply of agricultural products has been the focus of national attention, especially under epidemic attacks, and agricultural companies can not only guarantee quality but also gain publicity by actively fulfilling their social responsibility. In this context, this paper investigates the impact of CSR on the profitability of dual-channel supply chains, and forms a model of coordination between centralized and decentralized decision-making and revenue-sharing contracts under the assumption of CSR by suppliers. Through the Stackelberg game and numerical analysis, the optimal decision of the supply chain under supplier CSR compliance is obtained. It is found that the level of supplier CSR compliance has a positive impact on supply chain prices and supply chain members' profits, and that revenue-sharing contracts can improve supply chain members' profits and effectively coordinate the supply chain.