Social Networks and Entrepreneurship The Mediating Role of Alertness

Based on information processing theory and emotion consistency theory, this study reviewed pieces of literature on four variables, namely, social networks, entrepreneurial alertness, entrepreneurial behavior and entrepreneurial emotion, preliminarily determined the relationship among each variable, and proposed relevant hypotheses. Then this study to explore empirically the relationship between the variables, and discuss the empirical study based on the above theory, information processing theory, emotional consistency of social networks, entrepreneurial alertness, entrepreneurial behavior, business sentiment has carried on the literature review four variables, the relationship between the variables were initially determined, put forward relevant assumptions. Subsequently, this study empirically explores the relationship between variables and discusses the empirical analysis results mentioned above. Social networks positively influences entrepreneurial behavior, entrepreneurial alertness mediates the relationship between social networks and entrepreneurial behavior, and negative entrepreneurial emotion negatively moderates the relationship between social networks and entrepreneurial behavior.