Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China

Research Article

Research on the Innovation Strategy for Ordering Agricultural Products on E-commerce Platforms in the Context of COVID-19

Download142 downloads
  • @INPROCEEDINGS{10.4108/eai.18-11-2022.2326781,
        author={Jin  Lin},
        title={Research on the Innovation Strategy for Ordering Agricultural Products on E-commerce Platforms in the Context of COVID-19},
        proceedings={Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China},
        publisher={EAI},
        proceedings_a={ICEMME},
        year={2023},
        month={2},
        keywords={covid-19; e-commerce platform; agricultural products; newsboy model; ordering strategy},
        doi={10.4108/eai.18-11-2022.2326781}
    }
    
  • Jin Lin
    Year: 2023
    Research on the Innovation Strategy for Ordering Agricultural Products on E-commerce Platforms in the Context of COVID-19
    ICEMME
    EAI
    DOI: 10.4108/eai.18-11-2022.2326781
Jin Lin1,*
  • 1: School of Economics and Management, Minjiang University, Fuzhou, China
*Contact email: 343605323@qq.com

Abstract

The outbreak of COVID-19 has been spreading around the world since 2020. During the period of the national fight against the epidemic, measures including traffic control or fight against the epidemic by staying at home have been implemented nationwide to varying degrees, which has greatly affected the supply of agricultural products closely related to the Non-Staple Food Project for people. Accordingly, it is of great significance to formulate an effective and reasonable ordering strategy, for the sake of ensuring the sustained supply of the non-staple food during the period of home quarantine and facilitating the maximum benefits of the e-commerce platforms while guaranteeing the freshness of agricultural products as much as possible. On the strength of the present research on the ordering strategy of agricultural products on e-commerce platforms, this paper has innovated the ordering strategy of agricultural products in case of COVID-19 by applying the Newsboy Model while taking the maximization of the expected profit as the goal. The specific research content consists of the following two parts.