Influence of Demographic Characteristics, Rice Cultivation Methods, and Value Chain Attitude on Operational Efficiency of the Organic Rice Industry in Thailand

Pensri Jaroenwanit; Piyada Daowadueng; Patcharee Hongthong

Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia

Research Article

Influence of Demographic Characteristics, Rice Cultivation Methods, and Value Chain Attitude on Operational Efficiency of the Organic Rice Industry in Thailand

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@INPROCEEDINGS{10.4108/eai.18-11-2020.2311699,
    author={Pensri  Jaroenwanit and Piyada  Daowadueng and Patcharee  Hongthong},
    title={Influence of Demographic Characteristics, Rice Cultivation Methods, and Value Chain Attitude on Operational Efficiency of the Organic Rice Industry in Thailand},
    proceedings={Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia},
    publisher={EAI},
    proceedings_a={BIS-HSS},
    year={2021},
    month={9},
    keywords={value chain organic rice operational efficiency competitive competency},
    doi={10.4108/eai.18-11-2020.2311699}
}

Pensri Jaroenwanit
Piyada Daowadueng
Patcharee Hongthong
Year: 2021
Influence of Demographic Characteristics, Rice Cultivation Methods, and Value Chain Attitude on Operational Efficiency of the Organic Rice Industry in Thailand
BIS-HSS
EAI
DOI: 10.4108/eai.18-11-2020.2311699

Pensri Jaroenwanit¹^,*, Piyada Daowadueng¹, Patcharee Hongthong¹

1: Faculty of Business Administration and Accountancy, Khonkaen University, Thailand

*Contact email: penjar@kku.ac.th

Abstract

This research has the objective to study demographic characteristics, organic rice cultivation methods and value chain attitudes on operational efficiency of the organic rice industry in Thailand. The study was conducted from a sample of 300 participants involved in the organic rice industry in Thailand. Data were analyzed by using statistical packages (SPSS) including confirmation element analysis (CFA), path analysis and structural equation model analysis (SEM). The results of the study demonstrate that the demographic characteristics of the farmers, organic rice cultivation methods and value chain attitudes influence operational efficiency of the organic rice industry in Thailand.

Keywords: value chain organic rice operational efficiency competitive competency

Published: 2021-09-27
Publisher: EAI

: http://dx.doi.org/10.4108/eai.18-11-2020.2311699

Influence of Demographic Characteristics, Rice Cultivation Methods, and Value Chain Attitude on Operational Efficiency of the Organic Rice Industry in Thailand

Abstract

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