Research Article
Kansei Factor in Developing Design of Women’s Bag Materials of Combination of Doyo Woven Fabric and Genuine Leather
@INPROCEEDINGS{10.4108/eai.18-11-2020.2311693, author={Dita Andansari and Said Keliwar and Heldina Pristanti}, title={Kansei Factor in Developing Design of Women’s Bag Materials of Combination of Doyo Woven Fabric and Genuine Leather}, proceedings={Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia}, publisher={EAI}, proceedings_a={BIS-HSS}, year={2021}, month={9}, keywords={bag factor doyo woven fabric genuine leather east kalimantan}, doi={10.4108/eai.18-11-2020.2311693} }- Dita Andansari
Said Keliwar
Heldina Pristanti
Year: 2021
Kansei Factor in Developing Design of Women’s Bag Materials of Combination of Doyo Woven Fabric and Genuine Leather
BIS-HSS
EAI
DOI: 10.4108/eai.18-11-2020.2311693
Abstract
East Kalimantan Typical Handicraft is one of the fields that has a major contribution in improving the regional economy. However, there are not much product developments have been carried out by the UKM Crafts in East Kalimantan. Meanwhile, special East Kalimantan handicraft products can contribute to one of the East Kalimantan Regional Medium-Term Development Plans, namely the development of ecotourism as souvenirs. The methodology used in this research was factor analysis is part of kansei engineering. From the research, it can be concluded that factors that influence people's preferences in choosing bags made of doyo woven fabric and genuine leather were the main factors: Emotional Appeal and Design with a variance of 29.003%, color factor with a variance of 16.624 %, design details factor with a variance of 11.864% and material factor with a variance of 9.728%.
