Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia

Research Article

Kansei Factor in Developing Design of Women’s Bag Materials of Combination of Doyo Woven Fabric and Genuine Leather

Download83 downloads
  • @INPROCEEDINGS{10.4108/eai.18-11-2020.2311693,
        author={Dita  Andansari and Said  Keliwar and Heldina  Pristanti},
        title={Kansei Factor in Developing Design of Women’s Bag Materials of Combination of Doyo Woven Fabric and Genuine Leather},
        proceedings={Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={BIS-HSS},
        year={2021},
        month={9},
        keywords={bag factor doyo woven fabric genuine leather east kalimantan},
        doi={10.4108/eai.18-11-2020.2311693}
    }
    
  • Dita Andansari
    Said Keliwar
    Heldina Pristanti
    Year: 2021
    Kansei Factor in Developing Design of Women’s Bag Materials of Combination of Doyo Woven Fabric and Genuine Leather
    BIS-HSS
    EAI
    DOI: 10.4108/eai.18-11-2020.2311693
Dita Andansari1,*, Said Keliwar2, Heldina Pristanti3
  • 1: Product Design, Politeknik Negeri Samarinda, 75131, Samarinda
  • 2: Tourism, Politeknik Negeri Samarinda, 75131, Samarinda
  • 3: Business Administration, Politeknik Negeri Samarinda, 75131, Samarinda
*Contact email: ditaandansari@polnes.ac.id

Abstract

East Kalimantan Typical Handicraft is one of the fields that has a major contribution in improving the regional economy. However, there are not much product developments have been carried out by the UKM Crafts in East Kalimantan. Meanwhile, special East Kalimantan handicraft products can contribute to one of the East Kalimantan Regional Medium-Term Development Plans, namely the development of ecotourism as souvenirs. The methodology used in this research was factor analysis is part of kansei engineering. From the research, it can be concluded that factors that influence people's preferences in choosing bags made of doyo woven fabric and genuine leather were the main factors: Emotional Appeal and Design with a variance of 29.003%, color factor with a variance of 16.624 %, design details factor with a variance of 11.864% and material factor with a variance of 9.728%.