Implementation of the Role of Higher Education in the Vocational Sector in the Penta Helix Model

University with all its capabilities must synergize with industry and government, so as to be able to produce new innovations, and create development strategies that are guided by tertiary institutions to respond to development challenges in various fields. Development The application of the Penta Helix model in education, especially vocational education, has not been studied much. The vocational field, especially those related to the creative economy, which is a priority for vocational education in Indonesia, needs to be studied more deeply. Therefore, this research will study the Penta Helix model in the Product Design Department of Samarinda State Polytechnic as vocational education in the creative economy field. The purpose of this study is to analyze the extent to which the Penta Helix innovation model is applied in the Product Design Study Program. especially in synergy with industry, government, mass media, and society in the creative economy of product design. This research method is to use the snowball technique, this technique is a multilevel technique, based on the snowball analogy. The results of the study found that the Penta Helix concept, especially in the field of vocational education, can be applied through the empowerment of the three main elements of the helix, namely academia, government and industry. The support of the mass media and the public is very important to strengthen the concept of Penta Helix synergy to improve the creative economy.