Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia

Research Article

The Effect of Product Knowledge, Perceive of Fullness and Promotion to Intention to Use Electronic Money Server Based

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  • @INPROCEEDINGS{10.4108/eai.18-11-2020.2311655,
        author={Muhammad  Arifiyanto and Nur  Kholidah},
        title={The Effect of Product Knowledge, Perceive of Fullness and Promotion to Intention to Use Electronic Money Server Based},
        proceedings={Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={BIS-HSS},
        year={2021},
        month={9},
        keywords={server based electronic money intention to use product knowledge perceived usefulness},
        doi={10.4108/eai.18-11-2020.2311655}
    }
    
  • Muhammad Arifiyanto
    Nur Kholidah
    Year: 2021
    The Effect of Product Knowledge, Perceive of Fullness and Promotion to Intention to Use Electronic Money Server Based
    BIS-HSS
    EAI
    DOI: 10.4108/eai.18-11-2020.2311655
Muhammad Arifiyanto1,*, Nur Kholidah2
  • 1: Department of Management, University of Muhammadiyah Pekajangan Pekalongan, Indonesia
  • 2: Department of Economic Sharia, University of Muhammadiyah Pekajangan Pekalongan, Indonesia
*Contact email: manajemen.arifiyanto@umpp.ac.id

Abstract

Money has developed rapidly over time as payment tools. The development of money is also influenced by the development of electronic money generating information technology. The volume of transactions and the value of electronic money have recently increased as customer demands for payment tools have increased. Many factors affect the desire of consumers to use electronic money. The objective of the study is to analyze the effect of product knowledge and promotion on the purpose of using an electronic money-based server. This study was conducted at Muhammadiyah Pekajangan Pekalongan Faculty of Economics and Business University, where a total sample of 183 people were taken using a targeted sampling method. Using analysis data, data processing includes validity tests, trustworthiness tests, normality tests, multicollinearity tests, heteroscedasticity tests, linear regression tests, F-tests, t-tests, and determination coefficients. The results of this study showed that all variables are positive. The usefulness has the greatest influence on purpose as the coefficient of regression is 0.722. and the product knowledge has a coefficient of regression 0.204.