Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia

Research Article

Personal and Political Correctness: A Content Analysis of Leading Politicians Instagram Account in Indonesia

Download397 downloads
  • @INPROCEEDINGS{10.4108/eai.18-11-2020.2311632,
        author={Irmawan  Rahyadi and Amy  Mardhatillah and Rustono Farady Marta and Tamimi  Zakirah},
        title={Personal and Political Correctness: A Content Analysis of Leading Politicians Instagram Account in Indonesia},
        proceedings={Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={BIS-HSS},
        year={2021},
        month={9},
        keywords={instagram covid-19 content analysis political party politician},
        doi={10.4108/eai.18-11-2020.2311632}
    }
    
  • Irmawan Rahyadi
    Amy Mardhatillah
    Rustono Farady Marta
    Tamimi Zakirah
    Year: 2021
    Personal and Political Correctness: A Content Analysis of Leading Politicians Instagram Account in Indonesia
    BIS-HSS
    EAI
    DOI: 10.4108/eai.18-11-2020.2311632
Irmawan Rahyadi1,*, Amy Mardhatillah2, Rustono Farady Marta3, Tamimi Zakirah1
  • 1: Communication Department, BINUS Graduate Program, Master of Strategic Marketing Communication, Bina Nusantara University
  • 2: Psychology Department, Mercubuana University, 11650, Indonesia
  • 3: Communication Department, Bunda Mulia University, 14430, Indonesia
*Contact email: irmawan.rahyadi@binus.edu

Abstract

Positioning political party opens a relationship between leaders and their stakeholders. A common theme in adopting relationship online is that social media platform needs more attention to be beneficial. This article looks at how leading politicians value Instagram as communication platform and how Covid-19 pandemic message communicated by the actors within the platform. Content analysis was conducted on five leaders of large political party in Indonesia to understand their value and communication code in their postings. From the data, the study revealed younger politicians tend to value the platform more than others in the way of following the trends and showing their personal characteristic instead of political and professional characteristic.