Proceedings of the 1st International Conference on Engineering, Science, and Commerce, ICESC 2019, 18-19 October 2019, Labuan Bajo, Nusa Tenggara Timur, Indonesia

Research Article

The Effect of Sales Promotion and Product Quality on Repurchase Intention at Restaurant of Brottus Fried Chicken Kupang

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  • @INPROCEEDINGS{10.4108/eai.18-10-2019.2290003,
        author={Yefta  Sanam and Margaretha Sartien K},
        title={The Effect of Sales Promotion and Product Quality on Repurchase Intention at Restaurant of Brottus Fried Chicken Kupang},
        proceedings={Proceedings of the 1st International Conference on Engineering, Science, and Commerce, ICESC 2019, 18-19 October 2019, Labuan Bajo, Nusa Tenggara Timur, Indonesia},
        publisher={EAI},
        proceedings_a={ICESC},
        year={2019},
        month={12},
        keywords={sales promotion product quality repurchase intention},
        doi={10.4108/eai.18-10-2019.2290003}
    }
    
  • Yefta Sanam
    Margaretha Sartien K
    Year: 2019
    The Effect of Sales Promotion and Product Quality on Repurchase Intention at Restaurant of Brottus Fried Chicken Kupang
    ICESC
    EAI
    DOI: 10.4108/eai.18-10-2019.2290003
Yefta Sanam1,*, Margaretha Sartien K1
  • 1: Administration and Business Department, State Polytechnic of Kupang
*Contact email: yeftasanam@gmail.com

Abstract

Consumer repurchase intention is very important for companies that want to extend the viability of their business and reap the success of their business in the form of long-term profits. Therefore, the purpose of this research is to find out how the effect of sales promotion and product quality on repurchase intention in Brottus Fried Chicken Restaurant. This research was conducted by survey method in which the population is all consumers who make repeat purchases at Brottus Fried Chicken Restaurant. The number of samples used was 96 people taken by the non-probability sampling method, using accidental sampling technique. Data were collected using a questionnaire and processed by multiple regression analysis. The research findings show that product quality has a positive and significant effect on consumer repurchase intention in Brottus Fried Chicken Restaurants, while sales promotion has no significant effect on consumer repurchase intention.