Research Article
Assembling of Marketing Mix Model in Management Strategy of Tourism Destination in Lasiana Beach Kupang City East Nusa Tenggara
@INPROCEEDINGS{10.4108/eai.18-10-2019.2290001, author={Veronika A.S.M Flora and Sari Bandaso Tandilino and Yudha E. Nugraha}, title={Assembling of Marketing Mix Model in Management Strategy of Tourism Destination in Lasiana Beach Kupang City East Nusa Tenggara}, proceedings={Proceedings of the 1st International Conference on Engineering, Science, and Commerce, ICESC 2019, 18-19 October 2019, Labuan Bajo, Nusa Tenggara Timur, Indonesia}, publisher={EAI}, proceedings_a={ICESC}, year={2019}, month={12}, keywords={tourism marketing mix swot}, doi={10.4108/eai.18-10-2019.2290001} }- Veronika A.S.M Flora
Sari Bandaso Tandilino
Yudha E. Nugraha
Year: 2019
Assembling of Marketing Mix Model in Management Strategy of Tourism Destination in Lasiana Beach Kupang City East Nusa Tenggara
ICESC
EAI
DOI: 10.4108/eai.18-10-2019.2290001
Abstract
The purpose of this research is to know the effect of marketing mix simultaneously and partially toward for tourist decision and to find out the alternative models of marketing strategy. The method of this research is mixed method with sequential explanatory. The result of the research shows that the marketing mix are influenced simultaneously and partially with seven variables: product, price, promotion, location, physical evidence, people and process toward tourist decision. The alternative model strategies that will be implemented are: SO is man made, WO is strength promotion program, ST is tariff standard of tourism object, WT is Providing extra services for tourists
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