Strategy for Developing Tourism Based Creative Economic in Supporting the Economy of Rote Ndao-East Nusa Tenggara Regency

The subjects of this research are the government, the community, creative industry business owners, and tourists. Data collection techniques used are interviews, observation, and documentation. Data were analyzed using quantitative and qualitative descriptive analysis and SWOT analysis. The results showed aspects of developing a creative economy based on tourist attractions in Rote Ndao Regency; Aspects of creative economic potential such as marine tourism, traditional ceremonies, arts, Sasando craft forms, weaving and folklore. The main problems that become weaknesses and threats include; aspects of infrastructure in the field of tourism that are still limited and even some are not yet available, whereas, aspects of low accessibility due to poor road conditions, limited facilities; limited transportation infrastructure to tourist sites, as well as the lack of maximum promotional efforts and the unavailability of Tourist Information Center (TIC). Strategies and programs for developing the Creative Economy that need to be carried out in Rote Ndao Regency include: (a) Structuring marine tourism areas, (b) Improving the Quality of the Environment, Enhancing the Quality of Social and Cultural Life of the Community, Increasing the quality of creative industry products, (c) Increasing promotion tourism by the Rote Ndao District Tourism and Culture Office, Cooperation with the Travel Bureau (BPW), Provision of Tourist Information Center (TIC), and (d) Improvement of human resources.