Proceedings of the 1st International Conference on Engineering, Science, and Commerce, ICESC 2019, 18-19 October 2019, Labuan Bajo, Nusa Tenggara Timur, Indonesia

Research Article

Development Strategy Analysis of Tourism Site and Attraction in Lasiana Beach of Kupang City

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  • @INPROCEEDINGS{10.4108/eai.18-10-2019.2289857,
        author={Agustino Lukas Fischer Conterius and Merlin Luisa Malelak},
        title={Development Strategy Analysis of Tourism Site and Attraction in Lasiana Beach of Kupang City},
        proceedings={Proceedings of the 1st International Conference on Engineering, Science, and Commerce, ICESC 2019, 18-19 October 2019, Labuan Bajo, Nusa Tenggara Timur, Indonesia},
        publisher={EAI},
        proceedings_a={ICESC},
        year={2019},
        month={12},
        keywords={development strategy swot analysis lasiana beach},
        doi={10.4108/eai.18-10-2019.2289857}
    }
    
  • Agustino Lukas Fischer Conterius
    Merlin Luisa Malelak
    Year: 2019
    Development Strategy Analysis of Tourism Site and Attraction in Lasiana Beach of Kupang City
    ICESC
    EAI
    DOI: 10.4108/eai.18-10-2019.2289857
Agustino Lukas Fischer Conterius1,*, Merlin Luisa Malelak1
  • 1: Politeknik Negeri Kupang
*Contact email: agustino.conterius@gmail.com

Abstract

Lasiana Beach is a particular tourism site located in Lasiana Sub District, Kelapa Lima District, Kupang City. The lack of development and poor management renders the site to be unattractive to visitors. Minimum facility, roaming wild animals, rubbish and animal waste do tarnish the exoticism of Lasiana Beach. Moreover, there is a recent threat of wandering crocodiles, making visitors reluctant to visit Lasiana Beach. This research aims to: (1) analyze internal (strengths and weaknesses) and external (opportunities and threats) factors in the management of the tourism site and attraction of Lasiana Beach through an SWOT analysis, and (2) analyze the strategy which can be applicable to supportthe tourism site and attraction of Lasiana Beach through the SWOT. This research applies a qualitative method with a descriptive approach. The SWOT analysis matrix is used to analyze the strengths, weaknesses, opportunities and threats, method, and furthermore to craft a development strategy for the tourism site and attraction of Lasiana Beach. Data collection utilizes in-depth interviews, documentation, literature study, and observation methods