Research Article
Analyse Semiotic Peirce in the "Picot 2" Baby Milk Advertisement
@INPROCEEDINGS{10.4108/eai.17-9-2024.2353039, author={Tengku Ratna Soraya and Nurilam Harianja and Rabiah Adawi}, title={Analyse Semiotic Peirce in the "Picot 2" Baby Milk Advertisement}, proceedings={Proceedings of the 6th International Conference on Innovation in Education, Science, and Culture, ICIESC 2024, 17 September 2024, Medan, Indonesia}, publisher={EAI}, proceedings_a={ICIESC}, year={2025}, month={1}, keywords={semiotic icon index symbol}, doi={10.4108/eai.17-9-2024.2353039} }- Tengku Ratna Soraya
Nurilam Harianja
Rabiah Adawi
Year: 2025
Analyse Semiotic Peirce in the "Picot 2" Baby Milk Advertisement
ICIESC
EAI
DOI: 10.4108/eai.17-9-2024.2353039
Abstract
This research discusses the semiotic meaning of Picot 2" baby milk advertisement produced by Laboratories Expert France. The concept of advertising creativity is explained in this research, as advertisers create creative ideas to communicate the message of the product they advertise. The paradigm in this research uses a constructivist paradigm, namely the researcher attempts to interpret the constructions of the Picot 2 baby milk advertisement in this research. The research method used is qualitative, with a study of Charles Sanders Peirce's semiotic theory. In the results of this research, the researcher discusses it based on Peirce's classification of types of signs, it’s mean icon, index, and symbols.
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