Research Article
Digitalization of Teaching Materials and Learning Assessment of Marketing Management Course with Artificial Intelligence (AI) Based on Gadgets Applications
@INPROCEEDINGS{10.4108/eai.17-9-2024.2353012, author={Lenti Susanna Saragih and Jufri Darma and Sabda Dian Nurani Siahaan}, title={Digitalization of Teaching Materials and Learning Assessment of Marketing Management Course with Artificial Intelligence (AI) Based on Gadgets Applications }, proceedings={Proceedings of the 6th International Conference on Innovation in Education, Science, and Culture, ICIESC 2024, 17 September 2024, Medan, Indonesia}, publisher={EAI}, proceedings_a={ICIESC}, year={2025}, month={1}, keywords={teaching materials learning assessment artificial intelligence gadget applications}, doi={10.4108/eai.17-9-2024.2353012} }- Lenti Susanna Saragih
Jufri Darma
Sabda Dian Nurani Siahaan
Year: 2025
Digitalization of Teaching Materials and Learning Assessment of Marketing Management Course with Artificial Intelligence (AI) Based on Gadgets Applications
ICIESC
EAI
DOI: 10.4108/eai.17-9-2024.2353012
Abstract
The purpose of this study is to examine the viability of using artificial intelligence based gadget applications for learning assessments and digitization of teaching materials in marketing management courses. The R&D approach utilizing the DDD-E (Decide, Design, Develop, Evaluate) model was employed in this investigation. The study's sample consists of sixty-five students from the Business Education Study Program. Questionnaires and observation are used as data collection methods. Descriptive analysis was used in the data processing procedure. Chat GPT, Toonme, and Quizizz are AI apps that are used to prepare lesson plans. In this study, media experts and material experts used a feasibility validation questionnaire to test the viability of digital learning assessments and instructional materials. Based on the study's findings, it is known that using AI-based mobile applications for learning in Marketing Management Courses' Teaching Materials and Learning Assessment is viable.
