Research Article
The Artificial Intelligence (AI) Utilizing to Assist Digital Marketing in Indonesia: A Systematic Literature Review during 2019-2024
@INPROCEEDINGS{10.4108/eai.17-9-2024.2352992, author={Fauzi Kurniawan and Muhammad Takwin Machmud and Sudirman Sudirman and Anifah Anifah and Melly Br Bangun and Ewi Darman Ndaraha and Fadilatul Hasanah}, title={The Artificial Intelligence (AI) Utilizing to Assist Digital Marketing in Indonesia: A Systematic Literature Review during 2019-2024}, proceedings={Proceedings of the 6th International Conference on Innovation in Education, Science, and Culture, ICIESC 2024, 17 September 2024, Medan, Indonesia}, publisher={EAI}, proceedings_a={ICIESC}, year={2025}, month={1}, keywords={artificial intelligent ai machine learning digital marketing}, doi={10.4108/eai.17-9-2024.2352992} }- Fauzi Kurniawan
Muhammad Takwin Machmud
Sudirman Sudirman
Anifah Anifah
Melly Br Bangun
Ewi Darman Ndaraha
Fadilatul Hasanah
Year: 2025
The Artificial Intelligence (AI) Utilizing to Assist Digital Marketing in Indonesia: A Systematic Literature Review during 2019-2024
ICIESC
EAI
DOI: 10.4108/eai.17-9-2024.2352992
Abstract
Artificial intelligence is changing digital marketing today by making more individualized, effective, and efficient methods possible. Several studies led by experts have looked into the use of artificial intelligence for digital marketing. However, there is currently a lack of studies on Indonesia's use of artificial intelligence in digital marketing. This recent study focused on the use of artificial intelligence for digital marketing in Indonesia both during and after the Covid-19 epidemic (2019-2024). The study were investigated is based on Scopus databases. The remain number of paper based on the relevancies towards the topic is 12 articles. The in-depth analysis is conducted based on several categories, including the research urgencies, the type of artificial intelligence use for digital marketing, and the type of product or sector promote by artificial intelligent. The results revealed that artificial intelligence has been used in multiple earlier studies for digital marketing for a variety of reasons including improve marketing strategies, gathering information from consumers, revenue growth, and customer service enhancement.
