Research Article
Instagram: A Platform for English Learning or English Language Business?
@INPROCEEDINGS{10.4108/eai.17-7-2021.2312390, author={Irmawan Rahyadi and La Mani and Abdul Razak Mozin and Zakirah Tamimi}, title={Instagram: A Platform for English Learning or English Language Business?}, proceedings={Proceedings of the 1st International Seminar on Teacher Training and Education, ISTED 2021, 17-18 July 2021, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={ISTED}, year={2021}, month={10}, keywords={instagram english language english language learning hashtag marketing content}, doi={10.4108/eai.17-7-2021.2312390} }- Irmawan Rahyadi
La Mani
Abdul Razak Mozin
Zakirah Tamimi
Year: 2021
Instagram: A Platform for English Learning or English Language Business?
ISTED
EAI
DOI: 10.4108/eai.17-7-2021.2312390
Abstract
This study aimed to assess the proportion of establishing and running Instagram content using #belajarbahasainggris, which translates to #learningEnglishlanguage. We also aimed to determine the English learning content and English language business. The article used the #belajarbahasainggris hashtag in the search feature in the Instagram application to locate and identify 362.089 posts. The report then analyzed and classified the first 100 posts into being either educational or marketing content. Marketing content signifies educational content that implicitly or explicitly encourages the public to buy a product or service even though it looks like educational content. The analysis found that the majority of the content was marketing content. It acknowledges the media literacy of the stakeholder in Indonesia who prefer to consume educational content compared to marketing content. Further research is needed to evaluate the effectiveness of this interactivity against other types of academic content initiatives in social media.