Strategy to Increase Work Productivity Among Millennial Generation

Millennial generation workers generally have different characteristics, where they tend to prefer flexibility and use digital technology in their work. Companies must have a strategy to increase workers' productivity from the millennial generation so that their superiority in using technology can provide benefits for increasing company productivity. This study aims to evaluate and analyze the work culture of the millennial generation and formulate a strategy to increase the work productivity of the millennial generation so that it can increase the nation's competitiveness. The data analysis used in this study is a qualitative method. Primary data collection was carried out through in-depth interviews with respondents from the company's management and workers, the majority of whom came from the millennial generation. The results show that companies implement several strategies to increase the productivity of the millennial generation, including providing a platform for them to express their aspirations; companies must be able to bridge communication and coordination between the millennial generation and previous generations so that harmonious relationships can be created, the application of discipline and transfer programs knowledge in the internal company.