Research Article
The Effect of Price, Promotion and Location on Purchasing Distro Sport Purchases (Study on Agung Jaya Cikarang Distro Sport Consumer)
@INPROCEEDINGS{10.4108/eai.17-7-2020.2303093, author={Nur Aeni}, title={The Effect of Price, Promotion and Location on Purchasing Distro Sport Purchases (Study on Agung Jaya Cikarang Distro Sport Consumer)}, proceedings={Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia}, publisher={EAI}, proceedings_a={INCEESS}, year={2021}, month={1}, keywords={price promotion location and purchase decision}, doi={10.4108/eai.17-7-2020.2303093} }- Nur Aeni
Year: 2021
The Effect of Price, Promotion and Location on Purchasing Distro Sport Purchases (Study on Agung Jaya Cikarang Distro Sport Consumer)
INCEESS
EAI
DOI: 10.4108/eai.17-7-2020.2303093
Abstract
This study aims to determine the effect, price, promotion and location on purchasing decisions at Distro Sport. This research was conducted on Distro Sport consumers with a total sample of 60 respondents, the sample technique used was nonprobability sampling technique and the sampling method using Purposive Sampling. This type of research is quantitative explanatory and uses descriptive data analysis techniques, multiple linear regression test, classic assumption test and hypothesis testing using SPSS 22 for Windows evaluation Version software. The results of this study indicate that the price variable has a positive and significant effect on purchasing decisions, promotion variables have a positive and significant effect on purchasing decisions and location has a positive and significant effect on purchasing decisions. For further research, further researchers can develop this research by examining other factors that can influence purchasing decisions, for example service quality factors. Further researchers can also use other methods in researching purchasing decisions, for example through in-depth interviews with respondents, so that the information obtained can be more varied and get it directly and for Distro Sport it is expected that future Distro Sport owners will be able to maintain or increase sales.
