Research Article
Switching-Costs, Corporate Image, Product Quality, and Satisfaction Level effect on Customer Loyalty: E- Commerce Shopee
@INPROCEEDINGS{10.4108/eai.17-7-2020.2303083, author={Nina Valentika and Vivi Nursyirwan and Sasmita Ardaninggar}, title={Switching-Costs, Corporate Image, Product Quality, and Satisfaction Level effect on Customer Loyalty: E- Commerce Shopee}, proceedings={Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia}, publisher={EAI}, proceedings_a={INCEESS}, year={2021}, month={1}, keywords={e-commerce sem-pls}, doi={10.4108/eai.17-7-2020.2303083} }- Nina Valentika
Vivi Nursyirwan
Sasmita Ardaninggar
Year: 2021
Switching-Costs, Corporate Image, Product Quality, and Satisfaction Level effect on Customer Loyalty: E- Commerce Shopee
INCEESS
EAI
DOI: 10.4108/eai.17-7-2020.2303083
Abstract
This research has discussed the relationship between switching-costs, company image, product quality, customer satisfaction, and loyalty. This research has modified the research of Xhema J et.al (2018), namely by adding satisfaction variables and using Structural Equation Model-Partial Least Square. Also, this research uses a case study e-commerce shopee. This research has found a relationship between product quality and satisfaction with loyalty with a real level of 10%.
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