Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia

Research Article

Consumers’ Willingness to Pay More for Eco Friendly Products (Green Products) Classification Daily Needs Products

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  • @INPROCEEDINGS{10.4108/eai.17-7-2020.2303067,
        author={Ida Farida Oesman},
        title={Consumers’ Willingness to Pay More for Eco Friendly Products (Green Products) Classification Daily Needs Products},
        proceedings={Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia},
        publisher={EAI},
        proceedings_a={INCEESS},
        year={2021},
        month={1},
        keywords={ecolabel purchase intention willingness to pay more and green product},
        doi={10.4108/eai.17-7-2020.2303067}
    }
    
  • Ida Farida Oesman
    Year: 2021
    Consumers’ Willingness to Pay More for Eco Friendly Products (Green Products) Classification Daily Needs Products
    INCEESS
    EAI
    DOI: 10.4108/eai.17-7-2020.2303067
Ida Farida Oesman1,*
  • 1: Universitas Islam Nusantara, Jl. Soekarno Hatta No. 530 Bandung
*Contact email: idafaridaoesman@uninus.ac.id

Abstract

Willingness to Pay More (WTPM) for green product is still being debated, because some consumers are behaving that it is the obligation of producers and governments to provide environmentally friendly products, informing them without setting a high price so that buying intentions and consumer confidence arise to buy and consume it. Likewise among millennials, who tend to be more critical in their attitude towards the environment. This study aims to determine the effect of ecolabeling on consumers' willingness to pay more for green products through purchase intentions.