Research Article
Solutions for Small and Medium Enterprises in The Covid-19 Pandemic
@INPROCEEDINGS{10.4108/eai.17-7-2020.2303066, author={Frida Ramadini and Delyana Rahmawany Pulungan}, title={Solutions for Small and Medium Enterprises in The Covid-19 Pandemic}, proceedings={Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia}, publisher={EAI}, proceedings_a={INCEESS}, year={2021}, month={1}, keywords={optimization technology performance smes covid-19 pandemic}, doi={10.4108/eai.17-7-2020.2303066} }- Frida Ramadini
Delyana Rahmawany Pulungan
Year: 2021
Solutions for Small and Medium Enterprises in The Covid-19 Pandemic
INCEESS
EAI
DOI: 10.4108/eai.17-7-2020.2303066
Abstract
This research is focusing to the identification of the condition and problems of small and medium enterprises (SMEs) food and beverage stall sector in Medan and provide short-term solutions to business sustainability in the Covid-19 pandemic crisis. The sample is selected by random sampling technique. The respondents are 100 SMEs entrepreneurs in Medan. Data analysis was performed by qualitative method. The results show that the solutions for problems of SMEs are acting innovative, maximizing service, optimizing the use of tecnology, increase sales with ball pick up strategy, developing of business management, expand business network, foresight captures business opportunities, application of health protocols in the business activities, policy for lending leniency, financial assistance, and structural policy.
