Effect of Product Quality, Product Innovation, and Accuracy of Distribution Chains on Purchase Decisions that Impact on Improving Marketing Performance in the Zinc Steel Industry in Indonesia

Jasmani Jasmani; Aidil Effendy; Aden Sudarso; Janudin Janudin; Denok Sunarsi; Mahnun Mas'adi; Ahmad Nurhadi

Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia

Research Article

Effect of Product Quality, Product Innovation, and Accuracy of Distribution Chains on Purchase Decisions that Impact on Improving Marketing Performance in the Zinc Steel Industry in Indonesia

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Cite: BibTeX Plain Text

@INPROCEEDINGS{10.4108/eai.17-7-2020.2303053,
    author={Jasmani  Jasmani and Aidil Amin Effendy and Aden Prawiro Sudarso and Janudin  Janudin and Denok  Sunarsi and Mahnun  Mas'adi and Ahmad  Nurhadi},
    title={Effect of Product Quality, Product Innovation, and Accuracy of Distribution Chains on Purchase Decisions that Impact on Improving Marketing Performance in the Zinc Steel Industry in Indonesia},
    proceedings={Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia},
    publisher={EAI},
    proceedings_a={INCEESS},
    year={2021},
    month={1},
    keywords={product quality product innovation distribution chain precision purchase decision enhancement of marketing performance},
    doi={10.4108/eai.17-7-2020.2303053}
}

Jasmani Jasmani
Aidil Amin Effendy
Aden Prawiro Sudarso
Janudin Janudin
Denok Sunarsi
Mahnun Mas'adi
Ahmad Nurhadi
Year: 2021
Effect of Product Quality, Product Innovation, and Accuracy of Distribution Chains on Purchase Decisions that Impact on Improving Marketing Performance in the Zinc Steel Industry in Indonesia
INCEESS
EAI
DOI: 10.4108/eai.17-7-2020.2303053

Jasmani Jasmani¹^,*, Aidil Amin Effendy¹, Aden Prawiro Sudarso¹, Janudin Janudin¹, Denok Sunarsi¹, Mahnun Mas'adi¹, Ahmad Nurhadi¹

1: Department of Management, Faculty of Economic, Universitas Pamulang, Banten, Indonesia

*Contact email: dosen01770@unpam.ac.id

Abstract

This study aims to determine the effect of product quality, product innovation and the precision of distribution chain against purchasing decisions that impact on improving of marketing performance in the zinc steel industry in Indonesia. This type of research is descriptive quantitative research. The method used is Explanatory Research with sample of 96 respondents, data collection in this research is questionnaire. The method of data analysis used in this research is descriptive analysis method and path analysis. The results with path analysis show that the variable of the product quality, product innovation and the precision of distribution chain simultaneously affect the purchase decision of 49.5% significantly

Keywords: product quality product innovation distribution chain precision purchase decision enhancement of marketing performance

Published: 2021-01-18
Publisher: EAI

: http://dx.doi.org/10.4108/eai.17-7-2020.2303053

Effect of Product Quality, Product Innovation, and Accuracy of Distribution Chains on Purchase Decisions that Impact on Improving Marketing Performance in the Zinc Steel Industry in Indonesia

Abstract

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