Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia

Research Article

Innovation Accelerates Competitiveness and Business Development (SME Entrepreneurs South Tangerang City)

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  • @INPROCEEDINGS{10.4108/eai.17-7-2020.2303037,
        author={Sonny Indrajaya and Asep Ferry Bastian},
        title={Innovation Accelerates Competitiveness and  Business Development (SME Entrepreneurs  South Tangerang City)},
        proceedings={Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia},
        publisher={EAI},
        proceedings_a={INCEESS},
        year={2021},
        month={1},
        keywords={innovation; business competition; business development},
        doi={10.4108/eai.17-7-2020.2303037}
    }
    
  • Sonny Indrajaya
    Asep Ferry Bastian
    Year: 2021
    Innovation Accelerates Competitiveness and Business Development (SME Entrepreneurs South Tangerang City)
    INCEESS
    EAI
    DOI: 10.4108/eai.17-7-2020.2303037
Sonny Indrajaya1,*, Asep Ferry Bastian2
  • 1: Management Department, Mercu Buana University, Jakarta, Indonesia
  • 2: Management Department, Syekh-Yusuf Islam University, Tangerang, Indonesia
*Contact email: sonny.indrajaya@mercubuana.ac.id

Abstract

Small and Medium Entrepreneurs in South Tangerang City who are still relatively new to start up businesses will continue to look for information about market opportunities and product development, but are not yet too developed and still in need of digital technology that will create innovations for products that will be liked by buyers. Innovation will certainly also provide small and medium entrepreneurs to be able to compete and develop their business. This research uses quantitative methods and will analyze 365 respondents who have filled out the questionnaire. This analysis uses WRAP PLS (Partial Least Square). The results obtained for the relationship between the 3 variables have a positive and significant effect. JEL classification: M2, M3, M21, M31