The Correlation of Social Media Marketing on Students' Decisions to Use Indonesian Language in Public Areas (A Case Study of Indonesian Literature Students at University of Pamulang)

Indonesian as a national language has an important role to unite language differences that arise in the community. This phenomenon is interesting to be studies to see the use of Indonesian in the public area which is increasingly diminishing, especially among students. This research is based on the assumption that the use of social media is increasingly developing and widespread which have an impact on the use of Indonesian in the public area. The use of social media that is often found in the community, especially students, is considered to have a relationship with the use of Indonesian itself if the media uses Indonesian language correctly. Therefore, this mix method design research tries to examine the relationship of the use of social media marketing in an effort to attract students to use Indonesian in public area. The numbers of respondents used were 653 students of Indonesian literature studies at University of Pamulang. Analysis of the data in this study used Chi Square and the tool is SPSS 23 program. Based on questionnaire, it can be seen that many students use slang language in social media at about 67 %. Based on chi square analysis, it was found that there is a relationship between social media marketing in attracting students to use Indonesian in the public area. These results provide recommendations for the general public to use Indonesian on social media, so the general public is accustomed to using Indonesian language in public area.